TV advert evaluation

Advert evaluation

 

What is your gender?	Male	female	Male	Female	Female	Female	Male	Male	Female	female
What is your age?	17	17	17	18	18	16	17	17	17	17
Did you enjoy the advert?	Yes	Yes	Yes	Yes	Yes	Yes	No	Yes	Yes	yes
Did you feel it correctly targeted youths?	Yes	Yes	Yes	Yes	Yes	Yes	No	Yes	Yes	yes
What would you change?	Locations	Locations	Actors	Actors	Quality of film	Actors	Locations	Locations	locations	shots
Is it better than the original advert	no	Yes	no	Yes	Yes	Yes	No	no	Yes	yes
Did you find it funny?	Yes	Yes	Yes	Yes	Yes	Yes	Yes	Yes	No	Yes
Would it be something you would recommend someone to watch?	Maybe	Maybe	Probably	Yes	Yes	No	Definitely not	No	Maybe	no
How was the quality of the advert?	Poor lighting	Out of focus	Out of focus	Poor lighting	Good	Great	Messy	Annoying	Good	great

 

 

 

 

 

 

 

We were asked to rebrand a unilever product and change the target audience and then produce the advert, we chose Brut as they haven’t done a marketing campaign in a long time and as a business they are slipping slightly in terms of sales so we felt that it would be good to give the deodorant company a fresh look. Currently brut is advertised at middle aged to older men as it contains outdated ingredients such as lavender and lime which are very rarely seen in modern deodorants from brands such as Lynx or Sure, we chose to advertise it towards 16-25 year olds, we did this by showing that the ‘man of the hour’ was using brut, you can see the male actor help the attractive woman and then spray himself with brut while peppering it with comedy to make it more memorable.

I then set up 9 questions to ask my peers to find out how they felt the advert had come out (results shown above) I do feel I should have asked more in depth question and I was disappointed as to how basic my feedback was with yes or no answers for questions that I would have liked some more in depth answers. 9/10 people that I questioned said that the advert successfully targeted a youth audience and the one that disagreed went on to say that it was purely down to the quality of my production they felt it was messy and it didn’t get the point across well enough. Due to delays that were out of my control I struggled to get the advert filmed and edited within my deadline and therefore I had to make cuts such as using natural lighting instead of LED lights and this made some shots look okay and some shots look poor, there were points were we should have used 4 shots when we only used one and this was partially down to time and also laziness on our part, being restricted to two team members also meant setting up shots was difficult. Overall I feel happy with what I have produced and I feel it does get the point across although with some simple changes we could have massively improved the overall feel and look of the advert. I felt the persuasive techniques I used worked well to address it to my target audience as it shows a man doing respectful things and using brut in order to get the woman. I feel the advert has massive potential to be powerful persuasive and memorable although in its current state the poor lighting and basic shot types take away the message I am trying to enforce I did follow all codes and made this easier by keeping my content PG so there is no chance of obstructing any codes.

The advert has not come out the way I would have liked it to this is because during the filming stage I lost one member of my team and then after filming was done I lost my other member so I have been doing a task for three people on my own and this made things very difficult although I pushed through and tried to make the best piece of work that I could. I would love to try this advert again with some more preparation time and a complete team who are ready to work hard and help me out.